Marketing Manager - BFSI

Sector: BFSI

Role: Marketing

Grade: Manager

Location: Mumbai

Key Responsibilities:

Product Marketing Strategy:

- Develop the marketing strategy for Salary Account in terms of Customer Insight, Competition Mapping, Positioning and brand proposition in line with the Bank's brand philosophy

- Reinforce the brand positioning by identifying the USPs and customer benefits.

- Provide clear direction and priority to the team in terms of defining and meeting objectives

- Must be able to set a vision and intent in terms of creating benchmark initiatives.

Promotion of product and services:

- Ideate new and innovative marketing campaigns for new customer acquisition. Craft simple and impactful messaging and positioning of products. Ensure pull based creative appeal.

- Support the product team in their product launch and internal recognition programs

- Coordinate with agencies for creating campaigns for specific business objectives for existing and new customers

- Undertake research through field visits or agencies to develop customer insights.

- Coordinate with relevant departments, product managers and internal stakeholders for briefs, approval of copy and content of collaterals. Take all relevant approvals from all stake holders.

- Liaise with agencies, vendors to come up with new and exciting marketing campaigns.

Person Requirements:

- MBA - Sales/Marketing from reputed institute with 2-5 years of Marketing experience

- Should have strong written and spoken communication skills

- Must be conversant with digital and social media marketing space

- Must have an eye for detail

- Should have good people management skills for interacting with various functions and across levels.

- Design high quality presentations for senior management on various initiatives and campaigns

- Familiar with MS Excel