Marketing Manager

- Develop, implement, and oversee comprehensive marketing strategies that integrate both paid and organic channels to drive brand awareness and lead generation.

- Lead the planning and execution of marketing campaigns, including defining target audiences, setting campaign objectives, and managing budgets to ensure the effective allocation of resources.

- Utilize a deep understanding of various digital marketing platforms to create and optimize paid marketing campaigns, such as PPC, display advertising, and social media advertising, to maximize ROI and achieve key performance indicators.

- Harness expertise in SEO, content marketing, and social media engagement to drive organic traffic and foster meaningful engagement with the target audience.

- Manage and optimize social media platforms, creating interactive and engaging content that resonates with the brand's audience and encourages community participation and interaction.

- Monitor and analyze campaign performance metrics, leveraging analytical tools to provide actionable insights and recommendations for continuous improvement and optimization.

- Collaborate with cross-functional teams, including creative and product teams, to ensure alignment with brand messaging, values, and overall marketing objectives.

- Stay updated on industry trends, best practices, and emerging technologies to identify new opportunities and innovative approaches to enhance marketing initiatives and drive business growth.

- Identify and capitalize on market opportunities and consumer trends to develop impactful and targeted marketing strategies that maintain a competitive edge in the industry.

- Mentor and provide guidance to junior members of the marketing team, fostering a collaborative and dynamic work environment focused on achieving collective goals and objectives.

Pre-requirements:

- Minimum 4-6 years of experience in marketing

- In-depth knowledge of marketing principles and techniques

- Proficiency in digital marketing tools and platforms like Google Ads, SEO, Social Media, SEM Rush

- Strong analytical and data-driven decision-making skills

- Exceptional communication and presentation skills