Marketing Lead - Retail

Job Description.

- Lead Brand Strategy, Positioning and Communications.

- Developing and implementing comprehensive brand strategies.

- Defining and refining brand positioning to ensure consistency across all touchpoints.

- Overseeing all brand communication efforts to align with business goals.

- Working closely with cross-functional teams to integrate brand strategies.

Category Marketing Management.

- Managing marketing activities across different product categories.

- Analyzing market trends, consumer insights and competitive landscape.

- Developing and executing category-specific marketing plans.

- Monitoring and reporting on the performance of marketing campaigns.

- Go-to-Market (GTM) Strategy for All Product Launches.

- Developing and executing GTM strategies for new product launches..

- Collaborating with product development, sales, and other relevant teams.

- Creating detailed launch plans, including marketing activities, timelines, and budgets.

- Tracking and evaluating the performance of product launches and adjust strategies as. needed.

Brand Partnership and Influencer Management.

- Identifying and establishing strategic brand partnerships to enhance brand visibility.

- Developing and managing relationships with influencers and brand ambassadors.

- Creating and executing influencer marketing campaigns that align with brand objectives.

- Monitoring and measuring the impact of partnerships and influencer activities.

- Social Media and Online Reputation Management (ORM).

- Overseeing the development and execution of social media strategies.

- Managing online reputation by monitoring and responding to customer feedback.

- Developing content and campaigns to engage and grow the social media audience.

- Utilizing analytics tools to measure the effectiveness of social media activities.