Posted By
Posted in
Sales & Marketing
Job Code
1422078
Job Description.
- Lead Brand Strategy, Positioning and Communications.
- Developing and implementing comprehensive brand strategies.
- Defining and refining brand positioning to ensure consistency across all touchpoints.
- Overseeing all brand communication efforts to align with business goals.
- Working closely with cross-functional teams to integrate brand strategies.
Category Marketing Management.
- Managing marketing activities across different product categories.
- Analyzing market trends, consumer insights and competitive landscape.
- Developing and executing category-specific marketing plans.
- Monitoring and reporting on the performance of marketing campaigns.
- Go-to-Market (GTM) Strategy for All Product Launches.
- Developing and executing GTM strategies for new product launches..
- Collaborating with product development, sales, and other relevant teams.
- Creating detailed launch plans, including marketing activities, timelines, and budgets.
- Tracking and evaluating the performance of product launches and adjust strategies as. needed.
Brand Partnership and Influencer Management.
- Identifying and establishing strategic brand partnerships to enhance brand visibility.
- Developing and managing relationships with influencers and brand ambassadors.
- Creating and executing influencer marketing campaigns that align with brand objectives.
- Monitoring and measuring the impact of partnerships and influencer activities.
- Social Media and Online Reputation Management (ORM).
- Overseeing the development and execution of social media strategies.
- Managing online reputation by monitoring and responding to customer feedback.
- Developing content and campaigns to engage and grow the social media audience.
- Utilizing analytics tools to measure the effectiveness of social media activities.
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1422078