Marketing Lead

Title: Marketing Lead

Responsibilities:

- Develop and implement comprehensive digital marketing strategies encompassing social media, influencer campaigns, SEO/SEM, email, and display advertising.

- Maximize revenue through strategic digital product monetization, sponsorship packages, and partnerships, consistently optimizing ROI.

- Establish and manage a network of specialized digital and technology agencies for project-specific needs, ensuring quality and cost-effectiveness.

- Lead and mentor the digital marketing team, fostering innovation, staying abreast of industry trends, and managing external partnerships.

- Conceptualize and implement monetizable digital products and solutions for client partnerships.

- Collaborate with the sales team to address digital inquiries, provide strategic solutions, and contribute digital expertise in client meetings to drive revenue.

- Analyze and report on digital campaign performance, measuring against ROI and KPIs.

- Generate and implement innovative growth strategies.

- Partner with cross-functional internal teams on multi-faceted campaigns.

- Manage relationships with agencies and vendor partners.

- Evaluate and recommend adoption of emerging technologies.

- Provide strategic insights and thought leadership on digital trends.

Key Requirements:

- 5+ years of experience in Marketing or digital marketing.

- Have a postgraduate degree in Marketing, Business Administration or related field.

- Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).

- Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.

- Creative solution thinker with a passion for digital innovation.

- Strong analytical skills, data-driven thinking, and a results-oriented approach.

- Up-to-date with the latest trends and best practices in online marketing and measurement.