Marketing Head - SAP/SaaS Solutions

Marketing Head- SAP/SaaS Solutions- Mumbai- Currently WFH

Salary- 36 LPA

Job Responsibilities:

- Design and create long and short term marketing strategies

- Develop innovative, marketing campaigns that drive revenue across the brand's core products and services

- Own website and social media channels to reflect the right brand messaging and implement initiatives to increase organic traffic, in bound leads and conversions

- Generate top of funnel awareness among sales prospects as well as utilize account based marketing tactics to nurture prospects through to qualified leads.

- Online and offline marketing: hands on experience with digital media, including SEM, display, social, email, and affiliate channels

- Knowledge of developing demand generation tactics and lead conversion principles

- Assisting in the analysis of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.

- Building and maintaining relationships with new and existing customers through prospecting and networking

- Supporting and supervise the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning

- Create value propositions that communicate clearly to targeted audiences

Required Experience :

- Post Graduation in Marketing or any other relevant field

- 10+ years B2B SaaS/Technology based marketing experience

- Strong understanding of technology marketing (SaaS, IT or Tech products)

- Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)

- Excellent and proficient understanding of B2B marketing.

- Ability to work independently and within a team

Desired Skills:

- Advanced Excel Skills

- Tech Marketing experience in Europe and US is a big advantage

- Smart, independent, and have a strong passion for digital media and media buying

- Has worked well in a fast paced, dynamic environment in the past

- Has familiarity with Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts

- Has effective time management, analytical, and organizational skills