Marketing Head - Retail - Furniture Vertical

Job Description:

- Overall marketing strategy and execution of plans for the existing products

- Managing launch campaigns for new products

- Analysis of the effectiveness of all marketing efforts

- Develop and implement a company-wide go-to-market plan, work with all departments to execute

- Managing research agencies for brand tracking and other marketing and consumer research

- Conceptualization and execution of initiatives towards acquisition, activation and brand building through various events

- Managing the media & creative agencies (brand custodian/ maintain all creative database) & ensure continuous coordination

- Develop and implement an effective, optimized media mix, to leverage the potential of all available mediums in achieving business objectives

- Constantly monitor advertising and marketing expenses, align spends to budgets, generate savings through innovation, partnerships, negotiations, spend consolidation

- Evaluate media performance for the respective brands and competition

- Enhance and monitor digital media presence to drive brand preference

- Implementing and monitoring the Policies and Procedures, standards and guidelines of Marketing while adhering to Branding standards and strategy

- Formulation of marketing and promotions plans/tactics

- Creating and executing the branding touch points and consistency in the look and feel of the Brand across all channels.

Educational Qualification & Experience:

- MBA (Marketing) with 12-15 years of experience in MNC retail organisation.

- Candidate should have work experience in Retail (Furniture Vertical) Industry.