Marketing Head - QSR

Position Overview:

The Marketing Head will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, enhance customer engagement, and increase sales. This role requires a strategic thinker with a deep understanding of the QSR industry, as well as strong leadership and analytical skills.

Key Responsibilities:

- Strategic Planning: Develop and implement marketing strategies and campaigns to enhance brand visibility and drive traffic to stores.

- Market Analysis: Conduct market research to identify trends, customer preferences, and competitive landscape. Use insights to guide marketing decisions.

- Brand Management: Oversee brand positioning and ensure consistency across all marketing channels and customer touchpoints.

- Campaign Management: Design, execute, and manage marketing campaigns, including digital, social media, promotions, and traditional media.

- Customer Engagement: Develop initiatives to improve customer loyalty and satisfaction, including loyalty programs, feedback systems, and personalized marketing.

- Budget Management: Create and manage the marketing budget, ensuring effective allocation of resources and achieving ROI targets.

- Team Leadership: Lead and mentor the marketing team, fostering a collaborative environment and driving high performance.

- Partnerships and Collaborations: Build and maintain relationships with external partners, including media agencies, influencers, and industry stakeholders.

- Performance Tracking: Monitor and analyze campaign performance metrics, and adjust strategies based on data-driven insights.

- Innovation: Stay abreast of industry trends and emerging technologies to keep the marketing strategy relevant and effective.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

- Proven experience (8+ years) in marketing, with at least 5 years in a leadership role within the QSR or related industry.

- Strong knowledge of QSR market dynamics and consumer behavior.

- Demonstrated success in developing and executing marketing strategies that drive business growth.

- Proficiency in digital marketing tools, social media platforms, and analytics software.

- Excellent leadership, communication, and interpersonal skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Strong analytical skills with the ability to make data-driven decisions.

What We Offer:

- Competitive salary and performance-based bonuses.

- Comprehensive benefits package, including health, dental, and retirement plans.

- Opportunities for professional development and career growth.

- A dynamic and collaborative work environment.