Marketing Head - Personal Care Brand - D2C

Marketing Head - Personal Care Brand

- Our client is a leading nature-based personal care products company backed by a Private Equity firm.

- It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

Job Profile :

- Lead marketing for a luxury D2C brand

- Managing brand marketing strategy by strategically and effectively using various marketing media.

- Control and optimally utilize large marketing budgets.

- Build and lead a strong next level team of product managers, marketing executives etc.

- Effectively deal with media agencies, creative agencies and brand research organizations.

- Build brand position and frameworks for communication across products/ range

- Creating and executing an effective digital & social media marketing strategy

- Develop the product portfolio for long term and immediate term.

- Work with R&D to develop products to fill portfolio gaps.

- Developing the right marketing mix for both current and new products- product, packaging, pricing, promotion

- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.

- Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirements :

- Minimum 8 years of experience in marketing of a personal care brand

- Expertise with marketing for a D2C (eCommerce) personal care brand

- Proven experience of leading marketing team of a high growth brand.

- The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.

- Good Interpersonal & Communication Skills.

- Strong problem solving, influence and negotiation skills