Marketing Head - Mobile Medical Service App

We have an opportunity with one of the leading mobile based service app based out of Mumbai. They have an opportunity for Head of Marketing, someone who can lead 360 degree marketing approach.

PFB JD for the role:

KRAs:

- Strategic planning - Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment.

- Consumer/B2C marketing - Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally in India.

- Corporate/B2B marketing - Develop strong B2B marketing to attract SME and large businesses to Company's sleek and super-competitive business offerings, secure contracts, develop accounts and manage relationships, including by helping build a business product sales team.

- Digital Marketing - Experience in all digital touch points to derive measurable results. Hands-on technical experience helps get the most out of every digital channel including mobile/smart phone and strategic media buying.

- Social Media Management - Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through tools like FB, Twitter, LinkedIn, YouTube. Leverage cost-effective social media tools to reach out to various stakeholders and attract more entrepreneurs and build pipeline for incubation programme.

- New product and city marketing launches - Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products and open new cities in India in 2017 and beyond.

- Brand and content - Work with the global, regional and national Communications teams to manage the voice & brand of company through content, advertising, email, blogs, and all social channels.

- Management and leadership- Lead and build a team from scratch to develop Marketing Managers and Senior Managers to execute on marketing and business development strategies.

- Budget - Devising annual operating plan and managing marketing budget - spending and forecasting.

- Analysis - Measuring and tracking impact of all marketing campaigns across events, social media, corporate communication, SEM registrations, e-mailers and web presence.

Candidate background required (Education & Experience)

- 7 - 12+ years of marketing experience, preferably in a fast-paced start-up environment or a larger company with a strong entrepreneurial culture.

- Experience with product marketing including marketing strategy, product positioning,brand strategy and user research.

- Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies if possible.

- Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale.

- A track record of having attracted hired and/or managed and developed a large, high-performing team preferably from scratch.

Team Silverpeople