Marketing Head - Manufacturing/Auto

1. Developing Marketing Strategy:

- Create a comprehensive marketing strategy aligned with the overall business goals. Conduct market research to identify target audiences, competitors, and industry trends. Define unique value propositions and positioning for the startup's products or services.

2. Brand Management:

- Build and manage the startup's brand identity, ensuring consistency across all marketing channels. Develop and implement branding guidelines to maintain a cohesive brand image.

- Monitor brand sentiment and adjust strategies accordingly.

3. Digital Marketing:

- Oversee the development and execution of digital marketing campaigns, including social media, email marketing, content marketing, and SEO.

- Analyze key performance indicators (KPIs) to measure the success of digital marketing efforts. Stay updated on digital marketing trends and technologies.

4. Content Strategy:

- Develop a content strategy that aligns with the brand and resonates with the target audience.

- Create and manage the production of high-quality content for various channels, including blogs, videos, and social media.

5. Lead Generation and Conversion:

- Implement strategies to generate leads and drive customer acquisition.

- Work closely with sales teams to ensure effective lead handoff and conversion. Optimize conversion funnels and customer journeys for maximum efficiency.

6. Public Relations:

- Build and maintain relationships with media outlets, influencers, and industry stakeholders. Coordinate public relations efforts to generate positive media coverage.

- Handle crisis communications effectively.