Marketing Head - IT Product Firm - IIM/MDI/FMS/ISB

Must be required:

- B2B Marketing (Must)

- Digital Marketing (Must)

- PR

- SAAS Base Experience

What Would You Be Managing-

Search Engine Optimization : Company has a thriving organic search presence. The incumbent would be managing diverse SEO processes ranging from aligning with the tech. team to get a cleaner code for better on page SEO as well as liaison with our PR agency to hunt for link building opportunities in the HR writing space. A proven success record with SEO is crucial.

E-Mail Marketing : Our email marketing engine would garner better RoI if thorough segmentation is applied. The incumbent would enable our e-mail marketers to ensure that the right messaging is applied to the right segment at the right time. It would serve the incumbent well if she understands the software buyer cycle and guide email and content teams to furnish campaigns geared towards different stages of the cycle. Also essential for managing this role would be constant A/B testing, Landing Page Optimization, Click Through Rate Optimization etc.

Content Management : Company's content initiatives have been path breaking in the talent measurement industry, at large. From conducting weekly webinars to pushing cutting edge educational content for our audience, the team is constantly upping the ante. The incumbent would look to push our content pedigree, a couple of notches further. It's imperative for the candidate to understand content dissemination media like Linkedin (what groups do we be a part of- what content appeals to a CHRO vs. a Talent Acquisition Head- etc.) and apply higher order thinking for the team to implement it in their day at work.

A/B and Multivariate Testing - A/B and multivariate testing has become second nature to our marketing team. The incumbent would guide the team to create meaningful test cases to increase our signup rates. Since the B2B traffic set is small, it is crucial for the team to come out with winning tests accurately in the first few attempts.

Analytics : Ensure that decision making is driven by Google Analytics figures which in turn sets our A/B testing agenda. Understanding data around "money pages" as well as "content pages" is crucial for the team to set a direction for itself and data around exits, source and entrances should be understood by the incumbent to lend direction to the team's efforts.

On Ground Activation : Company has recently branched out to conduct on ground events in diverse locations like Gurgaon, Bangalore and Mumbai. The incumbent would take the mantle of ensuring that the sophistication and poise of these events reaches other cities in the country.

Mohammed Yusuf

Talent Acquisition | TalentMovers Consulting Pvt Ltd.

Office No. : 0120-4103697