Marketing Head - IT

Visionary Growth Strategist:

A seasoned marketing leader with 15+ years of experience driving B2C growth, digital transformation, and community engagement. Proven expertise in scaling brands, enhancing user acquisition, and fostering exponential business growth through innovative strategies.

B2B and B2C Excellence :

- Equally adept at B2C growth and B2B marketing strategies, with a sharp focus on building brand identity and revenue pipelines. Experienced in driving employer engagement and lead generation for sales teams.

Brand Builder & Creative Innovator :

- Passionate about creating unique brand narratives and campaigns that resonate with audiences. Adept at maintaining brand consistency while launching high-impact creative content and engagement strategies.

Collaborative Leader :

- Experienced in leading diverse, multi-disciplinary teams, including digital marketing, creative, content, and community engagement professionals. Known for mentoring teams to deliver results and fostering collaboration across functions like product, sales, and delivery to align marketing strategies with overall business goals.

Data-Driven Decision Maker:

- Adept at leveraging martech solutions, analytics, and performance metrics to monitor and optimize marketing initiatives. Strong financial acumen in budget planning to maximize ROI.

Community Engagement Champion:

- Expertise in growing and nurturing online and offline communities through innovative campaigns and initiatives. Skilled at turning users into brand ambassadors, boosting loyalty and retention.

Qualifications:

- 15+ years of marketing experience with strong B2C growth and digital marketing expertise.

- Minimum 5 years managing multi-disciplinary teams.

- Background in developing and implementing B2B and community engagement strategies.

- Master's degree in Marketing preferred, though not mandatory.

Leadership Impact:

- Focused on building mission-driven marketing strategies for organizations, with the ability to scale rapidly while making a meaningful societal impact.

Ideal Traits:

- Visionary, data-driven, collaborative, creative, strategic, and passionate about fostering innovation and inclusion.