Marketing Head - FMCG/FMCD/D2C Business

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - This is a CMO mandate for a leading D2C electronics major.

Client Details :

Our client is an Indian major that is growing from strength to strength in the FMCG/D2C space and with innovative strategies around sales and marketing, they have been one of the biggest names in the Indian market. They are looking for a Marketing Head to lead their brand presence in the Indian and International markets.

Description :

The incumbent would report into the founder and be responsible for:

- Overall RoI on the marketing budgets across online and offline modes of communication

- Maintaining and enhancing Brand awareness, Customer engagement, Customer retention, Spend per customer & other metrics.

- Performing market researches to understand consumer trends and preferences and to identify potential changes required in communication, outreach modes and products

- Understand feedback from Dealers / Distributors on customer requirements

- Understand competitor movement in the market in terms of product development / launches and marketing activities

- Ensuring that the product, pricing, packaging are in alignment with the customers and channel stakeholders

- Ensuring that the customer and channel communication is clear and consistent across marketing channels

- Define and implement marketing strategies in alignment with overall business plan and objectives; in collaboration with sales, R&D, commercials, operations

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums

- Building relationships with external 3rd parties in the marketing domain (creatives, media, campaigns, technology)

- Setting up marketing technologies to monitor the campaign effectiveness

Profile:

The successful candidate should have:

- A minimum of 12 years of experience in brand marketing across FMCG/CD/D2C

- Proven track record of growing and scaling categories in their career

- Ability to thoroughly analyse business products and value propositions and put these into strategic thinking towards building brands

Job Offer:

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth and an opportunity towards wealth creation

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Naviti Arora on +91 124 452 5410.

Contact - Naviti Arora - +91 124 452 5410

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