Marketing Head - Brand/Digital & CRM - Retail/FMCG/eCommerce

For a large retail organisation, we are hiring for a Head of Marketing

- MBA with 15+ years of work experience in Brand Management, CRM, Growth and large scale retail

- Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives

- Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives

- Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns

- Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches]

- Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs.

- Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products

- Understanding Channel and liaisoning with Channel partners to ensure a 'one brand' look across all channels

- MBA in Sales/Marketing with IIM/ Tier 2 colleges

- 14-22 years of work experience in FMCG, Retail and ecommerce

- Current/preferred location should be Bengaluru