Marketing Head - B2B Construction Platform

Job Profile:

- Responsible for leading the development and execution of the company's marketing strategies, initiatives, and campaigns.

- The role requires a deep understanding of the phy-gital landscape and the ability to leverage digital and physical channels to drive business growth, engagement, and customer acquisition.

- Develop and implement the company's marketing strategy, including both online and offline initiatives, to drive customer acquisition, retention, and engagement.

- Develop and manage the company's brand positioning, messaging, and visual identity to ensure consistency and alignment across all marketing touchpoints.

- Lead the planning and execution of marketing campaigns across various channels, including social media, email marketing, digital advertising, print, and outdoor advertising.

- Collaborate with cross-functional teams, including product, sales, and customer experience, to develop marketing plans that align with business objectives and customer needs.

- Develop and execute market research and analysis to identify customer insights, market trends, and competitive landscapes.

- Monitor and analyze marketing performance metrics, including campaign effectiveness, customer engagement, and revenue impact, to identify opportunities for optimization and improvement.

- Develop and manage marketing budgets, ensuring efficient allocation of resources to drive the highest possible return on investment.

- Stay up-to-date with industry trends, emerging technologies, and best practices to continually improve the company's marketing strategy and performance.

Requirements:

- Bachelor's/PG degree in marketing, business administration, or a related field.

- 10+ years of experience in marketing, with a proven track record of driving growth and engagement in a B2C phy-gital platform business.

- Strong understanding of digital marketing channels, including social media, email marketing, digital advertising, and search engine optimization (SEO).

- Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and departments.

- Strong analytical skills, with the ability to analyze data and metrics to inform marketing strategy and decision-making.

- Experience in managing marketing budgets and forecasting performance metrics.

- Experience in market research and analysis to inform strategy and identify opportunities for growth.

- Strong creative and design skills, with the ability to develop compelling and effective marketing campaigns and collateral.