Marketing Head & Brand Strategist

Position Overview: We are seeking an experienced Marketing Head & Brand Strategist with 4 years of experience to join our dynamic team.

Job responsibilities:

- To oversee a wide array of business functions and manage a 360 degree view of marketing including branding, communication channels, product development, online and offline promotions, and market collateral.

- To remodel the marketing processes of all business divisions.

- Execute go to marketing strategies for B2B, B2C and market places.

- To conduct qualitative marketing research , identify potential target segments, organise strategies for the database acquisition, customer profiling , CRM and website enhancement.

- Organise and oversee advertising/communication campaigns (social media, podcast, youtube and meta).

- Strategies and work upon Brand Presence, Brand Acquisition and Brand Promotion.

- Planning and Execution of Brand Campaigns.

- Exhibitions and promotional events.

- SEO - Search Engine Optimisation - Product / Keyword Research, Implementing and developing.

- Digital Marketing - Brand awareness and promotion at flip kart and twitter.

- Write copy for diverse marketing distributions (brochures, press releases, website material etc.

- Make a monthly calendar about posting.

- Email Marketing

- Drive sales through multiple portals like amazon, Flipkart etc.

- Creating A + Premium Content.

- Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

- Create shareable content appropriate for specific networks to spread both our brand and our content.

- Explore new ways to engage and identify new social networks to reach our target buyers.

- Track, measure and analyse all initiatives to report on social media ROI.

Skills & Qualifications:

- Research and Analytical Skills.

- Project Management Experience.

- Experience in Customer Relationship Management, Sales, Forecasting, Planning and Budgeting.

- Excellent people skills and an ability to build relationships with people at all levels.

- Creative & Out of the box thinking.

- Proven track record of building business marketing strategies.

- Excellent communication skills.