Marketing Expert - QSR

We are seeking a Marketing Expert to support Restaurant Marketing Team for a QSR Brand.

You will be responsible for:

- Working closely with the cross-functional teams towards end-to-end execution of national & regional through instore initiatives - menu, point of sale material, tactical interventions at store level.

- Analysing local competition and coming up with retail focused initiatives to drive channel growth for dine in and take away.

- Keeping weekly track of the impact that the intervention had and be hands on with the sales, transaction growth or brand metrics.

- Execution of National & regional calendar for restaurants across the country including airport stores (launches, price changeovers, airport launches and any other strategic interventions)

- Thinking of ways to regionalize menu, POSM and any instore intervention- language, visuals etc.

- Ideating with vendors, agencies to come up with innovative retail solutions that fuel dine-in growth and execute in collaboration with cross functional teams.

- Quarterly market visits to study competition and identify and possible gaps/opportunities that can build transactions.

- Managing existing menu boards and re-engineer existing menu boards basis sales data, menu mix movement as and when required.

- Regular conversations with field teams to understand impact of interventions, market level insights and identify opportunities.

- Ensuring all retail elements adhere to brand guidelines- executed centrally or locally through stores.

We are looking for someone with:

- Agility for OTIF (On time in full) execution of calendar through instore interventions

- Basic understanding of excel and PowerPoint.

- Retail understanding (QSR know-how/experience preferred)

- Creative bent of mind to be able to share insights with brand team + vendors for retail elements.

- Negotiation skills with vendors (added advantage)

- Multitasker and flexible to be able to manage multiple projects.

- Good communication skills