Marketing Data Analytics Role - Analytics Firm

Please find JD for the same.

- Understand the client objectives, and work with the Project Lead (PL) to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverable with associated priorities and constraints

- Organize/Prepare/Manage data and conduct quality checks to ensure that the analysis data set is ready

- Explore and implement various statistical and analytical techniques (including machine learning) like linear/non-linear Regression, Decision Trees, Segmentation, time series forecasting as well as machine learning algorithms like Random Forest, SVM, ANN, etc.

- Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to junior analysts to ensure an error-free output

- Interpret the output in the context of the client's business and industry to identify trends and actionable insights

- Be able to succinctly visualize the findings through a PPT, a BI dashboard (Tableau, Qlikview, etc.) and highlight the key takeaways from a business perspective

- Be able to take client calls relatively independently, and interact with onsite leads (if applicable) on a daily basis

- Discuss queries/certain sections of deliverable report over client calls or video conferences

Client Management :

- Act as client lead and maintain client relationship; make independent key decisions related to client management

- Be a part of deliverable discussions with clients over telephonic calls, and guide the project team on the next steps and way forward

Team Handling experience is a must.