Marketing/Customer Analytics Role - BFS

Experience-2-4 yrs

Location: Chennai

Key Responsibilities

1) Develop and implement analytics and insights roadmap to advance customer segmentation, customer retention marketing strategies and cross-category propensity

2) Segment, prioritize, and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, motivations and attitudinal insights

3) Analyze and synthesize primary and secondary customer research, including focus groups, interviews, and surveys, to shape a deeper understanding of our customers

4) Support Marketing, Product Management, teams with ad-hoc customer insights needs

5) Provide robust campaign analytics / insights to sharpen design of all marketing & CRM campaigns

Skill Required:

1) 2+ years of experience in Marketing Analytics

2) Expertise in data mining, machine learning, statistical analysis, and modeling

3) Fluency in programming languages such as R, Matlab, Python, etc