Marketing Communications Specialist - AMC

You will build and implement the company's corporate communications strategy with special focus on PR, ORM & Crisis Management. In this capacity, you will work closely with the BFS Group Corp Comm (GCC) team.

Corporate Communications Strategy

- Build and implement the corporate communications strategy to meet business objectives and increase brand saliency, creating a positive imagery for the brand and its offerings amongst all stakeholders.

- Design and development of a media relations strategy that promotes, protects and builds on company's reputation and ensures alignment with company's strategies and priorities

PR

- Lead the media relations function for the organization; find opportunities to create a positive impression for the brand using earned media

- Work closely with key internal and external partners to align communication objectives

- Creating a positive media profile and positioning

- Build and manage a efficient ecosystem of agencies, media houses and freelancers

ORM

- Build and manage a robust Online Reputation Management unit across all social channels that the brand is present

- Evaluate and onboard an online listening tool; manage capabilities and regularly publish dashboards and actionable items

- Build a favourable image of the brand across social channels through a proactive approach

Crisis Management

- Work closely with the GCC team on a framework to mitigate reputation risks arising out of organization crises.

Content production

- Write executive talking points and speeches for various internal and external events, including sourcing relevant data and context for inclusion, drafting remarks, and building consensus among subject matter experts

- Oversee written and digital content that effectively communicates the firm's impact on communities, including leading content development and updates for the website

- Support ad hoc communications assignments across Public Relations and Crisis Communications

New capabilities

- Drive the development of capabilities around production, automation, distribution and amplification, thereby leading to a reduction in TAT and costs

- Identifying opportunities for new formats and channels for corp comm

Customer obsession and governance

- Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking

- Create a robust KPI frame for the unit and a real-time tracking mechanism

- Tracking and analysing all metrics

DECISIONS

(Key decisions taken by job holder at his/her end)

CHALLENGES

(Challenges faced on an on-going basis in carrying out the job)

INTERACTIONS

Internal Clients

- Roles you need to interact with inside the organization to enable success in your day-to-day work

External Clients

- Roles you need to interact with outside the organization to enable success in your day-to-day work

SKILLS AND KNOWLEDGE

(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

a) Qualifications

- Graduate/ Post-Graduate

- Has a post graduate degree in Public Relations, Journalism, Communications, or Marketing with a PR or Advertising focus, English language.

b) Work Experience

- 7-10 years of experience driving innovative communications, public affairs and media relations strategies for a large & renowned corporate brand or at an agency for such a brand. Minimum 5 years experience in Asset Management or Securities businesses

- Experience in managing media relations, including issues management and direct interaction with journalists

- Excellent verbal & written skills with a flexible, conversational tone - from speechwriting to social media

- Strong executive presence and experience in doing executive communications; confident communicator and presenter

- Excellent project management, organizational skills, and strong attention to detail

- Tactical understanding of all primary media outlets and social media platforms

- Proven ability to be a team player and build effective relationships and networks

- A proven track record of successful PR campaigns Prior experience as a Marketing Communications Specialist

- Personal Attributes/ Behavioral skills