Marketing Communications Manager - Medical Devices

Urgent vacancy with Multinational Medical Devices Company

Position - Marketing Communications Manager

Location - Mumbai

Key Responsibilities :

- Build a 360 degree approach to the customers in India to develop global communication initiatives increasing lead generation based on Sales and input.

- Develop and implement the content strategy to position company in all of its relevant target groups

- Drive marketing value communications based on brand identity guidelines, tools and platforms

- Ensure adaptation / localization of the global marketing communication messages to the Indian market needs

- Monitor and control effectiveness and efficiency of marketing communications messages and continuously improve

- Proactively support the Indian Sales teams with Marketing Communications activities to drive sales activities

- Implement the Indian marketing communication launch plan for brand communication, product launches and product life cycle activities working as a functional project based organization

- Implement regional content strategy to drive value marketing communication based on the product value proposition

- Identify highly valuable content in close collaboration with the regional content counterparts and subject matter experts and derive marketing claims, messages and visualization

- Budget responsibility for India Marketing Communications

- KPI responsibility per activity for ROI and purchase funnel - Reach | Engagement | Marketing qualified leads | Lead generation.