Marketing & Communications Expert - Business Bags

Core philosophy & focus

They are an emerging brand focused on Business Bags. For a long time, bags used by working professionals have been treated as a somewhat boring, simple utility with minimal emphasis on both aesthetics and function. They are keen to build products that elevate business bags to a lifestyle product that improves a user's commuting or business travel experience dramatically. Besides creating a distinct visual identity, there is scope to organize a user's belongings better and create a more seamless working experience. To build such unique products, would require a problem solving orientation towards solving pain points of working professionals and an attention to design detail that current mass market brands built on manufacturing / distribution muscle completely miss out on.

Likely Communications role requirements :

- Primary ownership to keep the brand visible across all digital channels

- Writing content for all digital assets: website & social channels

- Coordinate with vendors (agencies, photographers) for content generation

- Familiarity with new age tools to build brand awareness online

- Knowledge of good SEO practices that enables our content to be searched

- Bring our product range to life through sharp product descriptions & visuals

- Research & Generate ideas for articles that can be published online