Marketing Communication Specialist

Job Title: Marketing & Communications Specialist

Department: Marketing

Experience Range: 3 - 5 years

Location: Gurgaon

Key Responsibilities:

Content Development & Copywriting:

- Craft compelling marketing content for various platforms, including websites, social media, brochures, email campaigns, press releases, and advertisements.

- Research industry trends and audience preferences to ensure engaging and impactful messaging.

Marketing & Public Relations:

- Implement marketing and PR initiatives to increase brand awareness and cultivate strong relationships with key stakeholders.

- This includes media outreach, press release creation, and managing media relations.

Website & Social Media Management:

- Oversee and optimize the company's digital presence, including website updates and social media channels.

- Responsibilities include content scheduling, engagement tracking, analytics monitoring, and strategy refinement to boost audience interaction.

Sales & Marketing Collateral:

- Refresh and enhance sales and marketing materials to ensure they are visually appealing, informative, and aligned with brand identity.

- Collaborate with designers and vendors as needed.

Event Management & Networking:

- Organize and execute company events while representing the brand at industry gatherings.

- Manage event logistics, budgets, and build meaningful connections with potential clients and partners.

Presentation & Communication:

- Prepare and deliver compelling presentations for internal and external audiences.

- Strong verbal communication skills are essential for engaging with various stakeholders.

Key Qualifications:

- Degree in Marketing, Communications, Public Relations, or a related field.

- Proven experience in marketing and PR roles.

- Expertise in copywriting and content development, backed by a strong portfolio.

- Solid understanding of marketing strategies and best practices.

- Hands-on experience with website and social media management.

- Proficiency in developing sales and marketing collateral.

- Background in event planning and execution.

- Strong presentation and communication skills.

- Excellent interpersonal and networking abilities.

- Ability to work both independently and in a team.

- Strong organizational and time-management skills.