Marketing Automation Specialist - IT Startup

Primary responsibilities :

- Manage tags and tracking scripts via GTM including cookies and UTM parameters

- Measure and optimize landing page performance

- Track and minimize form abandonment rates; advance form progressive profiling

- Design and maintain automation system workflows and CRM sales notifications

- Analyze and improve upon behavioral lead scoring models

- Analyze and improve upon lead nurturing streams

- Ensure accurate field mapping between MAP and CRM systems and across objects

- Integrate and manage email hygiene and record de-duping tools

- Own the stack and be the linchpin between marketing and sales

- Provide clear and concise operational feedback and analysis to other team members

- Work with the Director of Demand Generation to develop accurate and reliable performance reporting

- Event planning as needed

Skills :

- Highly proficient in Hubspot or other marketing automation platform

- Administrative proficiency in Salesforce or other CRM

- Proficiency in Google Marketing Platform

- Proficiency in Neverbounce or other email hygiene tools

- Clear understanding of UTM parameters and attribution modeling

- Ability to identify, diagnose and troubleshoot syncing and other intra-system errors

- Data-driven approach to identifying and structuring complex problems

- Ability to work autonomously, identifying strongly as a self-starter

- Ability to quickly orient themselves, grasp fundamental principles quickly and google it

- Measures success by final deliverables end results, not efforts

- Able to work comfortably in a deadline-driven environment

- Familiarity with core concepts of content and inbound marketing

- Familiarity with core concepts of lead scoring and lead nurturing

- Previous experience in B2B software marketing is a plus

- Event planning experience is a plus