Marketing Automation Specialist - IT

Position - Marketing Automation Specialist, for Pitney Bowes.

We are actively looking for prospects who:

- Are passionate about client success.

- Enjoy collaborating with others.

- Strive to exceed expectations

- Move boldly in the quest for superior and best in market solutions

If this sounds like you, then you may be a great fit for Pitney Bowes.

You are:

Highly motivated, self-starter with exceptional organizational skills. You thrive on working independently or as part of a team, are excited about testing and learning from new marketing creatives that have a direct impact on revenue.

You will:

- Implement demand generation digital marketing campaigns across all Pitney Bowes lines of business using the Salesforce Marketing Cloud, Salesforce Sales Cloud, and other solutions.

- Consult with marketing managers to create, test, and deploy nurture programs, emails, landing pages, and forms, including dynamic content.

- Develop, execute, measure, and optimize acquisition and nurture campaigns that effectively move prospects through the funnel, as well as engagement campaigns that support customer success.

- Perform day-to-day email marketing activities, including creating, testing, and deploying onetime, recurring, triggered, and dynamic content-driven campaigns.

- Perform deep analysis of email marketing performance and provide insights that help inform content creation and testing.

- Drive landing page optimization and A/B testing in conjunction with web development team. repair and segment contact lists based on the specific needs of campaigns.

Your background:

As a Marketing Automation Specialist, you have:

- Post Graduate Degree in Marketing, Communications or Business or relevant work experience preferred

- Demonstrated ability to think like a Marketer, including interest in targeting, messaging, positioning, creative development and/or measurement/analysis

- Acumen to handle complex situations and prioritize competing projects with attention to detail.

- Excellent technology skills with proficiency in Microsoft Office, including Word, Excel, and PowerPoint

- Ability to interface globally with employees and management, as well as external clients, vendors and partners

- Excellent interpersonal skills and written/verbal skills

- Marketing Cloud or marketing automation certification preferred. Ampscript and SQL experience preferred.

- Experience with Adobe Experience Manager (AEM) or similar

Responsibilities include:

- Database and contact management

- Templates

- Emails

- Landing pages

- Forms

- Dynamic content

- Multivariate testing

- Automation rules

- Nurture programs

- Scoring models

- Reporting

This role is also responsible for our web operations and as such will upload product pages, media releases, new marketing campaigns etc.

At Pitney Bowes, our passionate and ambitious team delivers innovations that help clients navigate the complex and always evolving world of commerce: from helping them use data to market, to the best customers, to enabling the sending of parcels and packages efficiently, to securing payments through statements and invoices. In everything, we do, we deliver accuracy and precision to drive meaningful impact.

Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace. We offer an inclusive environment that encourages diverse perspectives and idea W/M/Veterans/Individuals with Disabilities/LGBT are encouraged to apply.