Marketing Automation Specialist

Shift Timings 5 PM to 2 AM. (Should be ready to work in flexible shifts)

Qualification : Bachelor Degree, MBA

Experience Range Total : 3-8 Years Relevant: 3 Years

Job description :

- Set up and manage marketing automation through outreach tools like Marketo, Hubspot etc.

- Manage lead generation, databases & email reporting across the business

- Work with content team to develop content in support of nurture tracks to attracts qualified and targeted audience to the business

- Work with in-house technology team to automate audience journey by integrating APIs

- Work closely with membership team on customer acquisition and retention

- Co-ordinate with marketing operations team to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement

- Stay abreast of and recommend email marketing best practices with coding, design and testing of email campaigns

Key Skills Needed (CTQ- s) { Must Have } :

- Marketing Automation Specialist with experience in working with marketing automation and email marketing tools like Marketo, Hubspot.

- The candidate should have strong functional expertise of creating smart campaigns, smart lists, emails, setup lists in a MA platform like Hubspot or Marketo

- The candidate should have three years- hands on experience in email campaign delivery, setup & analytics

Desired Skills (CTP- s) { Good to have } :

- Experience in using APIs to integrate marketing automation tools with websites CMS.

- Advanced knowledge of Microsoft Excel and sound understanding of database concepts and segmentation

- Excellent American spoken and written English with persuasive communication

- Understanding of CRM platforms, especially Salesforce

- Excellent analytical, organizational & troubleshooting skills