Marketing Automation Email Specialist - Internet/Online

Need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications.

The successful candidate will.

- Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform

- Ensure responsive/mobile email, landing page and form designs meet brand standards as well as being cross-browser and cross-device compatible

- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

- Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.

- Support the execution of automated lead generation programs

- Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

- Report on critical email and marketing automation campaign metrics

- Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity

- Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

- Understand and follow email and marketing automation processes including workflow documentation and QA testing

- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

- Marketing Automation Platform expert

Qualifications and required skills:

- 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot

- Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages

- Previous familiarity/direct experience using a CRM system (e.g. Salesforce)

- Bachelor's Degree required or equivalent combination of experience and education

- Must be able to demonstrate a high level of marketing automation and CRM experience

- Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)

- Excellent communication skills: written, verbal, presentation

- Proven ability to work in a collaborative environment as well as being a motivated, self-starter

- Candidate must thrive in a fast paced, iterative, deadline driven environment