Marketing Associate - Legal

Marketing associate

Responsibilities :

- Execute our brand story themes, client personas, customer path-to-purchase, editorial calendar and distribution strategy to meet content marketing goals

- Help create, manage and maintain editorial calendar across blog, social media channels and email channel

- Create compelling multi-media marketing content/collateral to generate brand awareness, PULL sales and lead generation.

Content includes :

- Product websites, Blogs, White Papers, Newsletters, LinkedIn Articles, emails, Videos, Thought leadership viewpoints, infographics, contributed articles, corporate collateral, ebooks, and website copy, etc.

- Collaborate with and supervise (if required) 3rd party content development analysts, freelance writers and industry influencers as well as internal design staff

- Manage and deliver multimedia marketing content aimed at our prospective or installed base of customers across various channels

- Measure impact of content using analytics; recommend content types to support marketing efforts based on measurable data.

- Track and analyze content metrics and budget, plans and programs to the achievement of agreed upon objectives (lead generation, conversions, sales).

- Collaborate with other marketing and sales functions to develop and execute campaigns to drive customer awareness, customer acquisition and improve satisfaction

- Drive content strategy and improve digital content assets to enhance customer and stakeholder engagement

- Create, execute and measure product marketing campaigns, promotions, meetings and conferences

- Optimizing content for search (SEO) and UX for all channels including web, mobile, social and email.