Marketing Analytics Role - NBFC

Key Responsibilities: -

- Work closely with the performance marketing team to understand digital objectives and help them deliver using data-driven decisions.

- Experience with data requirements gathering coming from various sources and consolidation of the same.

- Experience evaluating data collection for accuracy

- Working along with core team on month & event based planning

- Analysis of performance & brand marketing campaigns & reporting key insights and learnings

- Create data-based recommendations for campaign managers to optimize campaigns

- Data & insights representation to stakeholders within & outside the team

- Competition analytics and tracking

- Experience with Google Campaign Manager, Google Data Studio or similar data management tools. Experience with web technologies and frameworks

- Provide data-driven insights and recommendations to improve digital customer experience and digital sales.

- Provide data driven insights for use cases like Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more.

- Good understanding of digital marketing ecosystem, concepts, tools and techniques

The candidate should possess :

- Strong communication, analytical and problem-solving skills

- Team player with analytical mindset and excellent attention to detail who wants to explore customer experience improvement opportunities.

- Mindset to adapt to new age digital marketing tools and techniques.