Marketing Analytics Role - Internet/Online

1.Responsible for analyzing, measuring, and optimizing marketing investments and tactics across multiple channels

2.Drive excellent practices and technical standards for establishing KPIs and goals for Marketing, develop information suites (Dashboards, reports, visualizations) fit for consumption and measure marketing campaigns

3.Define most important KPIs to track and measure

4.Run the weekly Marketing Performance Meeting with the team, providing rigorous, impartial feedback, measurement advice, and thought leadership