Looking for Marketing Analytics Professionals who should have good experience in Data Analytics and Statistical Techniques
Skills sets needed :
- Expertise in Base SAS, SAS EG, and SQl
- Should be able to understand the business context and design user friendly front ends
- Expertise to one or more of the analytics techniques like Ancova, Design of Experiments, Linear regression, Time Series techniques etc
- Experience in direct marketing campaign analysis and reporting
- Exposure to marketing mix modelling a plus
- Effective presentation and story boarding skills with exposure to executive level presentations
- Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing strategy
- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions
- Experience in managing partner relationships and overall program management
- Experience in presenting to varying audience effectively
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