Marketing Analyst/Specialist - Statistical Modelling/Data Mining - BFSI - BPO

Marketing Analyst/specialist

Job Description :

Atleast 5 - 7 years overall experience preferably in Financial Service industry, with hands on experience in Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Should be able to run analytics applications such as SAS, R

- Data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

- Interpretation of results and segment analysis

- Preferable if experience also in analyzing and interpreting market survey results

Key Competencies :

- Excellent problem solving skills

- Good stake-holder management skills needed

- Ability to communicate effectively and to work with people at all levels within and outside the Company

- High degree of comfort in working with ambiguity

- Excellent analytical skills and a strong sense for structure and logic

- Ability to develop, test and validate hypotheses

- Competent at analyzing both quantitative and qualitative data.

- Consistently reliable, methodical, adaptable, resourceful, enthusiastic, dedicated, self-motivated and commercially minded

- Focussed on providing high level customer service

- Proactive, willing to use initiative

- Flexible and adaptable, responds rapidly to changing agendas

- Ability to use good judgement in the use of confidential information

- Clear open communication with a willingness to listen