Marketing Analyst - Internet/eCommerce

Responsibilities

- Analyze sales funnels and customer intent.

- Measure ROI of online and offline advertising campaigns.

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

- Track email campaign metrics (delivery, open, click-through rates).

- Monitor budget distribution and performance of paid ad campaigns.

- Conduct competitive research and analyze benchmarking data.

- Recommend website and campaign optimizations.

- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).

- Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Requirements :

- Work experience as a Marketing Analyst or similar role

- Expertise in Google Analytics

- In-depth understanding of SEM campaign strategies and SEO practices

- Experience with PPC campaigns

- Good knowledge of MS Excel

- Analytical abilities