Marketing Analyst - eCommerce

We have an urgent opening in one of our client company for the Position of "Marketing Analyst" for Mumbai Location.

Please find the below details for your reference.

About the Company: A Leading eCommerce Company

- Marketing Analyst for Google Ad words Profile

Closely monitoring trends and inconsistencies in the account and bringing it to the notice of a senior member of the team.

- Discover & evaluate organic competitors

- Identify areas for on-site improvements in site structure, internal linking, and content

- Knowledge of Magento and Google Merchant Center

- Perform keyword research & build lists of targeted key phrases

- Proofread copy for keyword optimization per our specs

- Apply on-page optimization by uploading new content and filling out page titles, meta descriptions, and image alt tags

- Compiling monthly report data on traffic & ranking

- Basic knowledge of SEO

- Marketing Analyst for Google Adwords should have at least 1 year of industry experience in Digital Marketing (preferably in Adwords itself)

- Pre requisite to be aware of Industry Metrics, the indices that we use to measure performance. Data analysis, interpretation of numbers as well as interpretation of consumer behaviour is very necessary to fit this job role. Must be able to grasp technical concepts quickly.

- Deadline-oriented and working knowledge of Excel. Basic working knowledge of Google Analytics & Google Webmaster Tools.

- Should also have a basic knowledge of YouTube.