Marketing Analyst

- Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.

- To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

- Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities:

- Analyze sales funnels and customer intent

- Measure ROI of online and offline advertising campaigns

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

- Track email campaign metrics (delivery, open, click-through rates)

- Monitor budget distribution and performance of paid ad campaigns

- Conduct competitive research and analyze benchmarking data

- Recommend website and campaign optimizations

- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

- Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements and skills:

- Work experience as a Marketing Analyst or similar role

- Expertise in Google Analytics

- In-depth understanding of SEM campaign strategies and SEO practices

- Experience with PPC campaigns

- Good knowledge of MS Excel

- Analytical abilities

Location: Chennai