Market Research Role - Retail Lending

Role : Market Research for Retail Lending

Responsibility :

1) Prepare and create research insights brief in discussion with the Head of Marketing and work with the agency for execution.

2) Analyze the data arising out of research exercise and make brand, business recommendations covering new product development, customer journeys, price sensitivity, customer loyalty, churn etc

3) Focus on making efficient use of insights for building long term and short term market plans.

4) Work with Marketing team on the Brand and Product Communication strategy

5) Identify consumer insight information needs in collaboration with Product Heads and proactively based on knowledge of market and products.

6) Participate in discussion with brand and product development team to understand new product brief

7) Manage wide range of qualitative and quantitative studies across products.

8) Proactively provide brand and consumer insight to support Marketing Team