Market Research Manager - Quantitative & Qualitative - Cigarettes Division

Market Research Manager - Quantitative & Qualitative - Cigarettes Division of a leading FMCG Conglomerate

Company name - Leading FMCG Conglomerate ( Cigarettes Division)

Job Location - Kolkata

Role - Market Research Manager ( Should have exp of working for both Quant & Qual)

KRA :

- To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the tobacco consumer.

- To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

- To assist in preparation of the brief that elucidates the problem

- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

- Engage with Research agencies to carry out the project

- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented

- Ensure the agency fieldwork and reporting take place as per Service Level Agreements

- Suggest improvements in the reports to improve their focus

- Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team