Market Research Manager - FMCG

Role - Market research Manager

Industry KPO/ BPO

CTC 11l+

Location - Banglore

Job Responsibilities:

- Independently lead a team, providing data based consulting to marketing and strategic business challenges for global FMCG major.

- Guide solution development on key business strategy/ marketing/sales /channel and category management and generate insights/ develop analytical solutions leveraging existing research, syndicated, client internal data and other market information for the client.

- Develop scaled solutions for application across client organization, grow business.

- Client relationship management the Marketing, Strategy development, Commercial Innovation and Insights functions.

- Own, coach and develop a team of analysts and domain managers

Competency- Skills & Knowledge/ Values and Behaviours :

- Experience in market research protocols, brand management, consumer insights & analysis: consumer segmentation, opportunity mapping, brand building

- Demonstrated skills in data interpretation, analytical thinking, developing analytical constructs to marketing challenges

- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred

- Should have an idea/ interest in application of quantitative techniques to guide marketing and business strategy

Please email resume to jaya@leadsearch.biz