Market Research Analyst - General Insurance

Job Description

- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations

- Understand business objectives and design surveys to discover prospective customers' preferences

- Compile and analyze statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports and make recommendations

- Use online market research and catalogue findings to databases

- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation

- Conduct regular need gap analysis and research to enhance product offerings of the company

- Remain fully informed on market trends, other parties research and implement best practices

Requirements and skills

- MBA from a Tier 1/Tier 2 Institution

- Min 1 to 2 years of Market Research Analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Good knowledge of statistical packages (R, SAS, Power BI etc), databases and MS Office

- Knowledge on Search engines, web analytics and business research tools acumen is a plus

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Working knowledge of data warehousing, modelling and mining

- Strong analytical and critical thinking