Market Research Analyst/Business Development Manager

DEPARTMENT : Marketing / Sales

Responsibilities :

- Conduct market research to identify potential opportunities, target audiences, and competitive analysis to develop effective marketing strategies

- Generate leads through various channels such as online marketing, networking, cold calling, and email campaigns.

- Identify, approach, and pitch potential clients or customers to convert leads into sales.

- Cultivate and maintain strong relationships with existing clients and partners to foster long-term business growth.

- Develop and execute marketing plans to support business development objectives, including digital marketing, content marketing, social media, and advertising campaigns.

- Collaborate with the sales team to create materials, presentations, and tools that facilitate the sales process.

- Attend industry events, conferences, and trade shows to expand the company's network and identify potential business opportunities.

- Track and analyse the effectiveness of marketing and business development efforts to make data-driven decisions for optimization.

- Manage budgets allocated for marketing and business development activities, ensuring cost-effectiveness

- Stay updated on the company's products or services and be able to communicate their value effectively to potential clients.

Qualification / Experience / Compensation :

- Strong skills in Market Analysis and Market Research

- Analytical Skills to be able to interpret data and prepare reports

- Excellent written and verbal Communication skills

- Experience in Research and data analysis

- Degree in Marketing, Business Administration, Statistics, or a related field

- Experience in Energy Management or related industries is a plus

- Proficiency in MS Excel

Skills : business development, research, market research