Marcom Manager - Marketing/Communications/Public Relations - Sports Shoes Business

Marcom Manager

Location: Gurgaon

Reporting - Director Marketing

Marketing Communication:

- Formulate the marketing communications objectives & development of communication programs, initiatives and campaigns

- Execute communication plans and detailed budgets for India.

- Manage media planning and buying for offline marketing platforms like OOH/Radio/Cinema/Newspaper/Magazines/innovation that help uplift the brand awareness.

- Direct, develop and execute PR strategies to support Brand-level priority concepts, products, campaigns, athletes, events and corporate initiative.

- Identify, recruit and develop relevant influencer marketing program for the brand in India.

- Work with social analytics and digital marketing team to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand

- Analyse business needs and evolving media landscape to create plans that raise the company brand across a variety of media outlets and platforms

- Establish and maintain key media relationships across traditional and new platforms

- Ensure global marketing guidelines are upheld during execution of concepts to local markets via relevant stakeholders

- Align with AHQ to establish best practices and expertise sharing.

- Lead the identification and fostering of new media partners.

- Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets

- Taking care of all brand content creation across all DTC and MBOs as per Global GAC and guidelines

PRODUCT MARKETING:

- Propose a clear strategy for new product launches and execute category direction plans

- Work with the relevant stakeholders in delivering globally aligned product marketing strategies regionally

- Manage the product marketing budgets in accordance with the business plans in the countries

- Create activation plan to significantly improve the Brand and Business KPIs. Ensure all brand marketing tactics live up to brand standards and expectations, meet KPIs and are on-budget/on time and P/L follow up. Drive Brand KPIs, Brand Momentum, Consumer Purchase Intent

Knowledge, Skills & Abilities:

- Strong interpersonal/communication skills

- In-depth expertise of cost-efficient media plans and implementation across all relevant channels

- Well rounded marketing experience essentials across brand, digital, product and communications

- Strong passion for Sports. Working in MNC is preferred.

- Ability to manage and/or collaborate with internal and external cross functional groups: Sports marketing, digital, trade marketing.

- Solid media relationships across traditional and new platforms.

- Ability to manage PR agency relationships across the region.

Qualifications:

- Degree in Marketing, Communications, PR or related field.

- Minimum 8 years of experience in marketing & communications, preferably in the Sporting Goods industry