Mankind Pharma - Assistant Manager - Content Strategist

Join Our Digital Revolution with DOCFLIX - Mankind Pharma's Exclusive OTT Platform!

At Mankind Pharma Ltd., we are redefining healthcare communication through innovation and digital excellence. As we expand our presence in the OTT space with DOCFLIX, our exclusive knowledge platform for healthcare professionals (HCPs), we are seeking a highly skilled and creative professional to drive our medical content strategy.

The primary responsibility of this role is to develop a comprehensive medical content strategy that aligns with the parent company's therapies and brand offerings. This includes curating high-quality content for a digital knowledge platform for doctors, collaborating with Key Opinion Leaders (KOLs), and ensuring the content is tailored to meet the evolving needs of healthcare professionals (HCPs).

Job Specification:

Location: Head Office, Okhla, Delhi

Department: Digital Marketing

Qualification: B.Pharm or Science Graduate with MBA from a reputed institute (preferably with strong academic pedigree).

Years of Experience: 5-7 years of relevant experience in product management, with proven expertise in content creation across earned, owned, paid, and shared spaces, preferably from a reputed pharmaceutical or healthcare company.

Roles and Responsibilities:

- Carefully and strategically develop content that aims to inform, entertain, inspire and engage potential customers of Mankind

- Oversee the entire content creation process, from ideation to publication; create and maintain editorial calendars, collaborate with cross-functional teams, and monitor content performance using analytics tools to measure effectiveness and recommend improvements

- Strategizing content pillars and sub pillars, content planning which includes content creation, curation, planning, and research.

- Collect information about the different types of customer personas, perform extensive research and analysis on customer needs/wants, and then devise content strategies to drive traffic.

- Develop creative ideas on how to engage the audience online and produce engaging content types.

- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed through periodic content audits

- Creating and managing content marketing campaigns and analyze content marketing strategy to evaluate whether it's working or not.

- Co-ordination with Marketing and Field teams of Mankind for creating content and engaging KOLs.

- Building strategic partnerships with content leaders and aggregators

- Researching and staying up to date on the latest developments in terms of search engine optimization, content trends, and consumer behavior

- Updating older content to meet new content standards

- Maintaining a calendar of project deadlines and content launch dates

- Overseeing the development and launch of new content channels

Skills required:

- Proven work experience as a Content Strategist, Content Manager, Content Developer or a similar role

- Experience in scientific content and digital agency strongly preferred

- Knowledge of Content Management Systems like WordPress

- Ability to multi-task with strong project management skills

- Basic understanding of HTML and web publishing

- Curious, creative, and open-minded

- Detail-oriented, strong presentation skills and highly organized.

- Data-driven approach to content creation and ideation, using data to refine ideas, spot opportunities, and create something unique.

- An ability to influence or inspire the marketing team to buy in new concept and behavior change.