Manipal Global - Manager - Digital Marketing/SEM

JOB DESCRIPTION

JOBTITLE/ POSITION Digital Marketing Manager (SEM)

REPORTING TO Marketing Head

REGION/ FUNCTION Marketing

ORGANISATION ENTITY MaGE

LOCATION Bangalore- Manipal towers

JOB PURPOSE :

We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions.
 
WORK RELATIONS:

- Internal Interface Brand team, content team, IT team

- External Interface Agencies

- Reporting Authority Marketing Head

CRITICAL ACCOUNTABILITIES :

- Develop, implement and maintain paid search strategies and recommendations.

- Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and share recommendations

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

KEY SUCCESS FACTORS :

a) Be able to hit targets related to learner acquisitions

b) Improve quality score and conversion rates, CTRs, ROI

c) Decrease cost per acquisition

SKILLS, KNOWLEDGE & COMPETENCIES

Qualification and Experience

6 to 8 years experience, ideally in EdTech/ b2c handling significant budgets (Rs. 5 crore minimum/per annum)

Skills :

- Should have at least 6-8 years of working experience running Google Adwords

- Should have run campaigns on Facebook, publishers/affiliates

- Should have used analytic tools

- Knowledge on SEO, HTML, current industry trends

- Expert knowledge on Google Analytics

- Google Adwords Certification Mandatory.

- Excellent verbal/written communication skills

Competencies :

- Team player

- Communication Skills

- Accountability