Manipal Global Education - Manager - Performance Marketing

Company Description:

- Manipal Global Education Services is a leading international provider of quality business and marketing solutions in higher education.

- The company offers a wide range of higher education campus services in India and abroad, along with job-ready training programs in partnership with leading enterprises and vocational training across industries.

- Manipal Global helps educators and institutions adapt to the evolving demands of learners and implement best practices for the future of higher education.

- The company is a part of the Manipal Education and Medical Group (MEMG) and has a notable presence across India, Dubai, Malaysia, Nepal, and Antigua in the Caribbean.

Role Description:

- This is a full-time role for a Performance Marketing Manager at Manipal Global Education Services located in Bengaluru.

- The Performance Marketing Manager will be responsible for managing and optimizing performance marketing campaigns, utilizing various channels and platforms to drive brand awareness and lead generation.

- The role will involve planning and executing digital marketing strategies, analyzing campaign performance, optimizing conversion rates, and managing budgets and resources.

- The Performance Marketing Manager will collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure the success of marketing campaigns.

Qualifications.

- Proven experience in performance marketing, including managing and optimizing paid campaigns across digital channels.

- In-depth knowledge of performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, You tube, Quora and Google Analytics.

- Strong analytical skills and ability to interpret data to make data-driven marketing decisions.

- Experience in A/B testing, conversion rate optimization, and landing page optimization.

- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

- Strong project management skills and ability to handle multiple projects and priorities simultaneously.

- Experience in the education industry or related field is a plus.

- Degree in Marketing, Business, or related field.