Posted By
Posted in
Sales & Marketing
Job Code
1286790
JOB PURPOSE:
We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing professional to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Opportunity will also extend to be part of other Top education brands in the country.
CRITICAL ACCOUNTABILITIES:
- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.
- Conduct keyword analysis/research and writing effective ad copies.
- Be able to perform website analysis and share recommendations
- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
- Track and analyze campaign effectiveness.
- Improve quality score and conversion rates via landing page optimization.
- Analyze Clicks and Conversion data, ad expenses and ROI
KEY SUCCESS FACTORS:
a) Be able to meet targets related to learner acquisitions
b) Improve quality score and conversion rates, CTRs, ROI
c) Decrease cost per acquisition
SKILLS, KNOWLEDGE & COMPETENCIES:
Qualification and Experience:
- 4 to 6 years experience, ideally in EdTech/ Education / b2c handling significant budgets (Rs. 5 crore minimum/per annum)
Must haves:
- Paid acquisition experience for consumer brands through platforms like Google, Facebook, Bing etc.
- Worked with all major affiliates and ad networks and have a strong understanding of frauds in this space and its detection.
- A result-oriented approach that directly aligns with business objectives
- Strong negotiation skills to close media deals & alliances
- Must be a strong team player with the ability to manage multiple projects and meeting tight deadlines under pressure
- Proven track record of delivering tangible results on awareness and brand health
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Posted By
Posted in
Sales & Marketing
Job Code
1286790