Manipal Global Education - Assistant Brand Manager

Assistant Brand Manager

Job Description :

An incredible opportunity for a passionate and driven brand marketing professional to join an early-stage Ed-Tech product team, backed by an Industry Leader in Education. We are looking for a competent, hands on professional, preferably from an Ed-Tech background, who can help us market a first of its kind education product for the retail market.

Job Purpose :

1. Manage Brand and Communication for the Brand

- Build awareness, intention, and aspiration towards the brand

- Support student enrolments through campaigns for performance marketing, social media, content, events etc.

- Agency relationship management

2. Manage the Student Ambassador Program

- Build and nurture a network of student evangelists in medical colleges across the country, using a combination of online and offline strategies

- Responsible for brand reputation management on online platforms as well as on ground

Work Relations

- Internal Interface All stakeholders within Business

- External Interface Creative agencies, Activation agencies

- Reporting Authority Marketing Head

Critical Accountabilities

- Manage the brand through a mix of ATL and BTL marketing (including advertising, media planning, primary and secondary research)

- Responsible for support in creating assets (digital and offline), providing sales support to business and call center teams to help drive applications and enrolments

- Manage the social media presence of the brands

- Manage agencies to generate content, advertising, and marketing solutions to meet the brand requirements

Key Figures

- Will be handling a significant marketing budget

Qualification and Experience :

- Graduate - In any Field

- Post Graduate : MBA/PGDM in Marketing from top tier b-school

- Experience : 3-4 years of relevant experience

- Past experience in managing B2C brands, executing end-to-end marketing programs

- Experience in creating marketing communication (advertising and related collaterals etc)

- Able to make sense of market and competitive trends to create annual plans

- Familiarity with digital marketing, social media and content marketing (needs to work with agencies and internal teams for execution)

- Experience in non-reporting relationships (preferably interfaces with senior leadership)

- Strong command over written English communication

Key Competencies

- Self-starter with strong goal orientation

- Focused on flawless execution, eye for detail

- Ability to build relationships (with peers and senior leadership)

- Planning and building marketing strategy

- Awareness and curiosity about marketing trends especially digital marketing

Keywords : Assistant Brand Manager, Brand Manager, Assistant Marketing Manager, Brand Marketing