Manipal Global - Digital Marketing Manager

JOB PURPOSE

We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing Leader to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Responsibilities will include leading a team of 2 and also contributing in personal capacity. Desirable to also have experience in SEO.

CRITICAL ACCOUNTABILITIES

- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and share recommendations

- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI