Manipal Global - Brand Manager - University Business

- Manage Brand presence through a mix of ATL and BTL marketing (including advertising, media planning, primary and secondary research)

- Responsible for overseeing brand strategy, creating assets (digital and offline), providing sales support to business and call center teams to help drive applications and enrolments

- Manage the social media presence of the brands

- Manage agencies to generate content, advertising and marketing solutions to meet the brand requirements
Qualification and Experience

Graduate In any Field

Post Graduate MBA/PGDM in Marketing from top tier b-school e.g. MICA, TAPMI etc

Experience 7-10 years of relevant experience

- Past experience in managing B2C brands, executing end-to-end marketing programs

- Experience in creating marketing communication (advertising and related collaterals etc)

- Able to make sense of market and competitive trends to create annual plans

- Familiarity with digital marketing, social media and content marketing (needs to work with agencies and internal teams for execution)

- Experience in non-reporting relationships (preferably interfaces with senior leadership)

- Strong command over written English communication