Manager - Web Analytics - KPO

Your new role

As the Web Analytics Manager, you will work directly with their large key accounts to drive their data analysis activities with a focus on providing insights into marketing activities. Your responsibilities include:

- Lead the development of integrated measurement frameworks across all digital marketing programs for all our clients.

- Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well

- Scope, define and then configure business insights solutions for our customers

- Define and execute on data modeling projects to help clients extract more value from their data such as marketing attribution

- Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.

- Lead a team of data analysts to deliver projects

- Manage tagging including overall strategy, implementation, and best practices

What you'll need to succeed

- Expert knowledge of Google Analytics

- Practical experience with at least two business insights platforms such as: Domo, Tableau, Periscope, Qlikview, Data Studio, Sisense, PowerBI  practical ETL skills using either SQL or tools such as: Alteryx, Talend, Domo

- Proven track record of configuring analytics platforms, tagging, and segmentation and distilling results for presentation and review

- Experience with tag management solutions (e.g. Google Tag Manager, Tealium)

- Basic project and account management skills with the ability to juggle many projects at once;

- Excellent communication (written and oral) and interpersonal skills; - Analytical skills and experience with working with Data Modelling. - Familiarity with A/B Testing and evaluation

What you'll get in return:

- A competitive pay package above market rates.

- A high profile leadership position in a market leading company.

- Professional development with travel to global leading conferences to learn the latest technologies and trends.

- To work with the best and most innovative people in the business and the leading companies in their domain.

- Develop great relationships with some of Australia's leading brands.

- Develop your leadership skills leading a team of top data scientists.

This is a lead role within a high profile and highly visible Data Science team where the successful applicant will be groomed for career growth in line for an eventual promotion to the Head of Data Science position.